<p>Fed up with fast-fashion and mindless shopping? So was Inger.</p>

<p>By committing to a twelve-month shop-stop, she delves into the polarizing world of ffast-ashion and returns with a bunch of questions.</p>

<p>Why do we think shopping is the ultimate female bonding experience? Are people who don&rsquo;t shop super boring? Considering that the planet is running out of natural resources, should we only shop at ethical stores? And how come everyone always says, &lsquo;I have nothing to wear,&rsquo; when in the history of the world we&rsquo;ve never owned more clothes than we do today?</p>

<p>Along the way, Inger faces the temptations of sales, finding the perfect vintage dress, and needing to look just right for important events. Does she shop, or does she resist?</p>

<p>Part memoir, part series of unscientific observations, <em>How Do I Look? </em>demystifies shopping and calls for a redefinition of what it means to be a conscious consumer in the 21^st century.</p>